About

Hi there! Thank you for visiting my shop; I'm so glad you found your way here! My name is Viki- I'm a mama of three, soon to be four, and the founder and owner of Nurture and Bloom. This calling has been on my heart to make my postpartum experiences into something meaningful for other mothers out there. I have continued to learn about the importance of healing during the vulnerable and precious time after birth with each of my own births and wanted to create care bundles that incorporated products with the intentions of supporting our body's natural healing process.

I know first hand how overwhelming it can be to think about caring for yourself once you hold your new baby in your arms for the first time. All your thoughts are on this tiny blessing and doing all the right things for them - often putting minimum effort into your own needs.

It has been a labor of love curating these bundles with hours (and honestly, years) of research and personal use to find the basic products that would be useful for any mama. I have mainly focused on ingredient integrity, quality, and transparency. While there is no such thing as the perfect product for everyone, my selections are intended to be safe and gentle healing tools that actually work with your body for you or the recipient of a bundle. Simple and healing.

I prioritize small businesses that are also woman founded, mother or family owned, and products that are made in the USA when possible and as it makes sense to. I will continue to search and incorporate other brands that are choosing to do better so I can do better for all as well.

So without furtherado, welcome to Nurture and Bloom!